Wefunder is an innovative crowdfunding service that connects startups with investors online. Leveraging provisions in the 2012 JOBS Act, Wefunder enables unaccredited investors to buy equity in early-stage private companies, democratizing access to investment opportunities.

Wefunder sought to activate paid social as an additional channel to aid companies raising funds through their platform in attracting investors. They needed an efficient strategy to reach potential investors and drive them to invest in the startups on their platform.

At Mindful, we realized that we needed to tweak Wefunder's targeting and general events in Events Manager. Initially, many campaigns were broad and optimized conversions for views rather than for the ultimate goal of purchases or investments.

Our team honed the conversion optimizations to target more bottom-funnel events. By focusing on individuals more likely to invest, rather than those simply viewing the campaigns, we were better able to align the marketing efforts with Wefunder's primary objective.

This shift in strategy paid dividends. We saw purchases and investments on brand pages surge, with almost a 60% increase in traffic to those pages. This increase in engagement resulted in a noticeable rise in the volume of investments being made, highlighting the effectiveness of our tailored approach.

Wefunder's success showcases Mindful's expertise in refining digital marketing strategies to align with a client's specific needs, driving engagement, and bolstering conversions.