SuppliesOutlet.com is the leading online retailer of compatible ink and toner products. Their inventory is sourced directly from the most significant ISO9002 or ISO14001 quality certified manufacturers located worldwide, ensuring consistently high-quality products at affordable prices.

Supplies Outlet approached Mindful with a goal to gradually escalate their spend levels while upholding a consistent return on ad spend (ROAS) across both paid social and paid search channels.

For Meta, we embarked on expanding campaigns into a more targeted testing environment for prospecting. This strategy allowed us to test interest audiences and lookalike segments, honing in on those that demonstrated high performance. We then introduced scheduled campaigns to circumvent the significant drop in engagement over the weekends. These schedule-specific campaigns proved fruitful, yielding nearly 20% higher return on ad spend.

In retargeting, we built a comprehensive full-funnel approach to nurture leads from their first touchpoint through to purchase, rather than amalgamating all audiences in our bottom funnel.

On Google, we deployed Performance Max campaigns to enhance campaign inventory coverage. This approach included expanding into YouTube, Google Display Network, Gmail, and Google Shopping inventory across product categories/SKUs.

Over 13 months, Mindful consistently maintained a ROAS of 5x-7x on Facebook and 2x-4x on Google while gradually scaling up spend levels to over $200,000 per month across all channels.

In six months of managing Bing, we boosted ROAS by 23%. Moreover, we improved overall account ROAS by 34%. We were able to escalate account spend from $1k per month to almost $10k per month while preserving a week-over-week ROAS above 600%.

The success of Supplies Outlet affirms Mindful's commitment to tailored strategies, understanding each client's unique needs, and delivering substantial returns on their digital marketing investment.