Sendlane is a dynamic platform that empowers eCommerce startups to increase their revenue, customer retention, and automate personalized experiences via unified email and SMS communication strategies.
We've worked with a variety of individuals and agencies to assist us in our paid search and social strategies that ended in disappointment. After meeting with the team at Mindful it was clear that they not only had an expertise in each of these avenues, but a genuine understanding of who we are as a brand and the problems we are trying to solve. We have never been pressured into spending more, or opening up new channels until our efforts have been proven and positive data shows us that it is time to scale. I highly recommend joining forces with the Mindful team!
Sendlane was grappling with an ineffective paid search strategy, which had led to a substantial portion of their marketing budget being spent inefficiently. The challenge for Mindful was to rebuild from scratch, restoring Sendlane's paid acquisition strategy to a healthier, more profitable state.
Mindful took on this task by implementing a comprehensive approach. We utilized the HubSpot reporting dashboard to optimize each stage of the lead generation funnel, ensuring high quality, profitable leads. Additionally, we developed impactful negative keyword lists to generate campaign-level funnels to guide leads from the awareness stage through to conversion.
Our strategy bore fruit within just four months. Sendlane experienced a significant 27% improvement in the cost per acquisition (CPA), while also witnessing growth in total leads. We successfully scaled high-priority service line campaigns for this burgeoning SaaS brand, demonstrating Mindful's capability to turn around and elevate underperforming marketing strategies.
This successful turnaround underscores Mindful's commitment to using data-driven strategies to deliver results, boost profitability, and foster growth for our clients.
We guarantee that we’ll decrease the CAC of your Facebook or Instagram ads in the next 90 days or we'll pay you $10,000 for wasting your time.
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By the end of this strategy call, we’ll have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with paid social.
Find a time on Zach's calendar to schedule your call today and we look forward to speaking with you soon!
