Ever Loved helps reduce stress during highly emotional times, making it easier for family and friends to honor the lives of those who have passed away. The platform facilitates the creation of memorial websites and fundraising to cover expenses related to final arrangements.

Ever Loved was looking to acquire users who would create memorial websites and raise funds on their platform. They needed an efficient and sensitive strategy that would help them reach a broader audience and encourage more people to use their platform during difficult times.

We recognized the sensitive nature of Ever Loved's services and tailored our approach accordingly. We implemented Return On Ad Spend (ROAS) based bidding strategies, ensuring a campaign-level target appropriate to historical benchmark data, and introduced new keywords on a monthly basis to help scale the campaigns. We also conducted A/B testing on landing pages to maximize user engagement and conversion rates.

In an effort to further increase reach and visibility, we created Performance Max campaigns. This step expanded Ever Loved's campaign inventory coverage to include YouTube, Google Display Network, Gmail, and Google Shopping inventory across product categories/SKUs. This broad-based approach helped put Ever Loved in front of more potential users across a variety of channels.

Our strategy yielded significant results for Ever Loved. Over a span of six months, we improved account ROAS by 53%, using year-over-year data as a benchmark. Furthermore, we were able to scale total revenue by an impressive 142%, marking a period of substantial growth for Ever Loved. With the strategies we put in place, Ever Loved was able to reach and help more families during their time of need.