Circles is a digital platform designed to provide emotional support during challenging times. It connects individuals going through similar struggles, promoting empathy, understanding, and shared experiences as tools for healing and resilience.

Circles was in search of a reliable and proficient team who could take complete responsibility for their paid social strategy, from conception to execution. They sought a partner who would not only understand their objectives but also resonate with their mission of providing emotional support.

Mindful took up the challenge. Our initial strategy involved revamping their existing ad structure into a more focused, bottom-of-the-funnel approach. We utilized broader segments in our prospecting to draw users to the site, inviting them to explore Circles and understand the platform.

We then shifted to retargeting, focusing on various segment groups such as individuals dealing with divorce, death, and other personal hardships. Our retargeting strategy hinged on crafting personalized ad copy and creative elements that would resonate with these individuals.

Our targeted, empathetic approach led to significant results. We saw costs decrease sharply, with the general cost per acquisition dropping from $150 to $75 month over month.

Circles' success is a testament to the power of a well-executed and thoughtful ad strategy, one that considers not just the commercial objectives, but also the emotional realities of the users we are reaching out to. It underscores Mindful's commitment to aligning our methods with the missions of the organizations we serve.